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A long time ago on a mountain far, far away in the Andes the guys from Mule realised there was a problem with food while exercising strenuously. What was available didn’t taste real and because of that it didn’t taste good and couldn’t be easily digested. This was the birth of Mulebar TM.
The Environment
They set up the company as a 1% For The Planet company, dedicated to donating 1% of sales every year to environmental groups protecting our natural world. Two of the Mulebars are Fairtrade accredited but watch this space, as they are working hard with fruit and other ingredient producers around the world to make all the bars Fairtrade.
The Beginnings
They made the first Mulebars in their own kitchens, mainly at night or in the afternoons skiving off the day job just before a ride. The first bars were pretty tasty, or at least their friends and family said so, and that gave them the encouragement to develop them further, testing them in extreme endurance races as well as just as daily snacks.
And now ...
Over the past 3 years, since coming back from the Andes, prototype after prototype has been made, tried by friends, raced with in South Africa’s Cape Epic 9 day stage race, climbed with in the Alps, wheeled along with the Etape du Tour and used in many children’s lunch boxes. And they just came back from the Trans Scotland mtb race where the bars were about the only thing which kept them going.
Strudel
Das ist gud, ya! Mule’s homage to the great Austrian pastry. There are layers of flavour in this bar which you just don't expect from an energy bar: the organic apple is a great mix with cinnamon and then ripe, sweet raisins. Have a good look at the wrapper too, the moon's been swapped for an apple! Strudel is Soil Association organic with 240 calories per bar and 1006 kj of energy.
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Liquorice Allsports
Hands up if you love liquorice. Not everybody's cup of tea but for all you liquorice, pastis or fennel fans, this is THE energy bar. A lot of feedback from triathletes, cyclists and other long distance people has been that it would be great to have something which isn't another fruit energy bar. Here's the first. Liquorice is exceptionally good for the digestive system apart from also being a great healer. It's Soil Association certified organic and delivers a kicking 270 calories with 1128 kj of energy.
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Chocolate Fig Fiesta
This is our personal homage to all the great things about Spain, or maybe we should say Fiestas. Mountain bike the Sierra Nevada and tell us we're wrong. Rich, high 70% cocoa content chocolate, mixed with figs and flaked almonds leap out of the bar and stay with you mouth after mouth. Each Chocolate Fig Fiesta Mulebar delivers 343kj of calories per 100 grammes
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Mango Tango
Take the highest quality, Fairtrade dried mango from Uganda, add cashew nuts and our high energy natural base of Mulebar and you can see where the Tango comes from. Each Mango Tango bar delivers a kicking 371kj of calories per 100 grammes. This Mulebar does contain gluten, soya, dairy, nuts and seeds
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Piñacolada
Exactly what you'd think is in this bar: a slice of pineapple with a heavenly shot of coconut. But for the added surprise topping we've found Chinese Ghoji berries for their vitamin C enhancing capabilities. We are searching for ways to make this a Fairtrade bar but as yet can't find enough ingredients to satisfy those sticklers at Fairtrade HQ. They're doing a great job of making sure people like us do what it says on the wrapper and we support them. Each Piñacolada Mulebar delivers 343kj of calories per 100 grammes
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Hunza Nut
In the Hunza Valley of Northern Pakistan, the apricot is referred to as Hunza Gold - the original name for our bar until someone's lawyer told us we couldn't call it that. The apricots are Fairtrade and unsulphured and when mixed with good old fashioned Walnut they provide a true Christmas cake of an energy bar. Each Hunza nut delivers 338kj of calories per 100 grammes
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